Jack Humphrey and Brandon Hall have updated the Authority Black Book for you to check out. This FREE Book is jam packed with loads of marketing information, just download and read! It blew me away the first time I read it because of all of the information it holds and what’s better than free?

authority black book, blogging, jack humphrey, Marketing Tools, web 2.0

Old school marketing step aside for the new world order in Internet Marketing - Web 2.0.

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience - Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC - Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEO

   Visible SEO

      -Page title

      -URL has title keywords in it.

      -Heading tags have same keywords

      -Page text has bolding of keywords  

   Invisible SEO

      -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)

      -keywords (5 to 7 max)

2. Off Page SEO

      -Page rank = Links (the more links from high quality sites the better your page rank)

      -Quality linking

      -Leverage partners

      -Be wary of linking directories as you may get penalized.

3. Start a Blog

      -Fresh content

      -Link likelihood is better than to a static page

      -Conversational (engages customer interaction)

      -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)

      -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)

4. Optimize Forms

      -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)

      -Have a very clear call to action (and only one!)

      -Remove navigation for lead capture/squeeze page

      -Add short testimonial quotes and photos

      -Have a strong offer

      -Link to your privacy policy to give your customer assurance that their info is safe with you.

5. Measure Everything

      -Web visitors

      -Website conversion rate (# leads / # visitors)

      -Lead conversion rate (# sales from leads / # leads)

      -Cost per lead

      -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource - WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.

free, Industry News, Inner Circle, internet marketing, Marketing Tips, Marketing Tools, resource, seo, social marketing, web 2.0

“Rules? What do you mean there are rules?!” a new member of our Inner Circle group asked me in an exasperated tone.

In one of my recent Mastermind Blog posts, I discussed the importance of having rules in a mastermind group. Let’s face it without some rules in place, there would be chaos. I think what often confuses or stumps people who are not necessarily used to working online is they often think it’s a free-for-all on the Internet with no rules or boundaries. Essentially many want to be entrepreneurs don’t take their business seriously along with groups they join.

In mastermind groups there has to be some structure and rules for it to truly work and benefit all members. You see, a mastermind group should be a place where people can push each other to live up to potential but also a safe place where others support you.

Our Inner Circle mastermind group not only offers 24/7 support and others to brainstorm with, but training in different areas that will improve your business. We don’t cross recruit or constantly pitch our business.

Cheers!
Kelly, Find out how you can become a part of and benefite from the Inner Circle Masterming Group.

entrepreneurs, Inner Circle, make money online, Mastermind group, The Prosperity Cast Network, web 2.0

“Web 2.0 Curious? Hang out with social marketing mavens here at Friday Traffic Report’s Social Marketing Central and learn all there is to know about social site marketing!”

A new social network dedicated to learning about Web 2.0 and elevating your Social Networking IQ has just started. You will get to know others in the industry from beginners to advanced Web 2.0 marketers, so be prepared to see some familiar faces because this is already becoming the place to hang out.

The Social Site, Social Marketing Central, and is from none other than Web 2.0 Guru, Jack Humphrey. There is no doubt, if you’re looking to learn and network with other marketers who love social networking and than you will love this site! They are discussing everything from how to be successful in Digg, Squidoo and Linking. This was just started so NOW is a good time to join and get to know others in there and see what you can start learning from each other.

There are so many social sites out there and I think the key is to find a handful you really enjoy hanging out in, learning from and possibly meet some new business partners! Check it out right now: Social Marketing Central

Photo by Asif Akbar 

For more Web 2.0 Marketing, check out: http://www.marketingwarriorteam.com

google, Inner Circle, jack humphrey, marketing, Marketing Tips, social networks, web 2.0, web2.0

Who is The Prospoerity Cast Network? Who is the Marketing Warrior Team? We are a group of people working together to share and help each other achieve their dream of working from home. We believe in battling through obstacles together and because on your way to success you will pass by something called failure. You can’t be afraid to fail, that is the only way successful people win. With every failure we learn to be better. We learn to face our fears, to never give up and always persevere. This is where a team comes into play for support and training.

Successful people look at every obstacle as a challenge. We want to discover how to do things differently and face our fears. We all make mistakes but we embrace those moments instead of give up on them. If someone says we can’t do something, it only means they are challenging us to prove we can.

But you’re not alone with the Marketing Warrior Team and The Prosperity Cast Network, you’re with a team to consult with others and learn from others.You need a lot of tools in your arsenal to succeed.

Sometimes experiences may seem painful at the time and we laugh about them later and it’s always helps to have others by your side to pick you up when you fall or push you when you are ready to give in. This industry is all about having kick-butt marketing tactics and killer mindset.

Brad and I decided after much deliberation to choose Marketing Warriors because this industry is a rollercoaster just like life. There are times when it’s really good and other days when things get rough. Like our relationship with each other and our kids we have learned to think like warriors and have a strong mindset. We understand how important it is to have as many tools to building a strong business that we can or else it will just tumble.

It’s not for the faint of heart, so if you’re looking for sunshine and hearts then you have taken a wrong turn. If you’re looking to discover what it takes to have a powerful mindset and highly profitable business then, let’s get going. Start moving and grooving your way to the top! You’re running with the big dogs baby!

Contact us to get started today and earn unlimited income and the power of Web2.0 at your fingertips.

Cheers!

Brad & Kelly Smith, 2mentors@gmail.com

Photo by B S K

Brad & Kelly Smith, internet marketing, prosperity cast tv, The Prosperity Cast Network, val smyth, web 2.0, web2.0

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.

Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Industry News, internet marketing, Marketing Tips, Marketing Tools, snap shots, snap.com, social marketing, Thats Groovy, web 2.0

Mentorship, Fellowship and Friendship Bonding

The necessary ingredients for creating your own success is aligning yourself with other successful like minded people who share similar passions and interests and the Prosperity Cast Network has this social networking in place allowing you to bond with others and to share marketing ideas. After all, would you go to your dentist for advice on a legal matter? No, you would go to your lawyer.

What do you want to accomplish this New Year? Are you looking for extra income, looking to even replace your current income or are you just looking to increase profits for your current business?

You have probably already dicovered that ALL of the push button software and programs offered out there DO NOT work and the only person making money is the person who is selling this CRAP to inexperienced and naive people like yourself. Well, you are not alone. Kelly and I have been there and lost several thousand dollars trying this stuff only to find out it is a rip-off. It wasn’t until we met Val Smyth that we discovered that the only way to make money in this industry is to build relationships with people.

“Marketing is the art and science of communicating and creating relationships with another human being based upon their needs and not yours or mine.”

I am not sure how many times I have to drive this point home to you, but until we understood it we were just not making any money at all. So the secret is performing a service for your fellow man and the rewards will follow. Napolean Hill stated this in his book ‘Think and Grow Rich‘ and where did he discover this transforming thought? From his mentor Charles F. Haanel - ‘The Master Key System‘.

We all have unique talents and strengths and that is where a true mentor helps you to find those hidden talents and release the power within. So what is in your uncarved block for 2008?

One of our members reported earning $12,000 with the Prosperity Cast Network in the month of December.

As Mentors in Mentors in Motion and Trainers in The Prosperity Cast Network Inner Circle we can hold your hand down the path of success and train you to building a significant income from your home based business, but what it boils down to is you and taking that first step.

home based business, marketing, mentoring, mentors in motion, social networking sites, The Prosperity Cast Network, val smyth, web 2.0

The Prosperity Cast Network is a lifetime mentoring and training program in Web 2.0 and Business 2.0 Internet marketing that offers the opportunity to make some very serious money all the while learning foundational and cutting edge Internet marketing technics that produce results.

What is Web 2.0? The answer is social networking sites and interactive functionality which creates a shared experience with you and your visitors.

What is Business 2.0? The answer is an active and ongoing marketing strategy that uses today’s Web 2.0 technology of video streaming to expose yourself as a marketing expert conveying your personalized message to the world about your product or service.

This Band of Brothers & Sisters social networking forum is founded by Val Smyth and is a unique technology driven Internet marketing university that does not rely upon bells, whistles and gadgets to produce results, rather it uses only two tools - a video camera and yourself.

For most non-professional Internet marketers out there in cyber space, this concept is too frightening and is not even considered. Most people feel that if they keep hammering on their static billboard formatted web site or affiliate site that they will eventually climb to the top of Google, Yahoo or MSN search engines with the hopes that somebody will find them. It’s called ‘Chasing the Dragon‘ for lack of a better term and we used to know it well.

Since the evolution of Web 2.0, Business 2.0 and ultimately The Prosperity Cast Network, Internet marketing and search engine optimization (SEO) was only enjoyed by the most refined artists, their SEO Tools and the everchanging canvas of the search engine logarithms. Today the game is different and offers everybody the same opportunity to reach the masses based upon opinion polls and popularity of some of the most off the wall, off the cuff, mundane and even outright ridiculus videos produced out there.

How can this be?

Because everybody loves a train wreck, figuratively speaking.

The Prosperity Cast Network, with Val Smyth and other like-minded Internet marketing professionals, you are given the keys to the Country Club of Prosperity where you will gain access to a one-on-one mastermind group that follow the philosophies laid out in The Master Key System by Charles F. Haanel. You will be given the opportunity to share these same priviledges with others where you can make a retail profit with the help of your sponsor and Val Smyth of which they both also have a invested interest in your success.

Everbody’s making money!

The question YOU need to ask is ………

WHY AREN’T YOU?

Business 2.0, internet marketing, marketing, Mastermind group, mentoring, seo, social networking sites, The Prosperity Cast Network, val smyth, video, web 2.0

Prosperity Cast Network founder, Val Smyth and Tom Cellie have founded a private Social Network for web 2.0 pros. By invitation only (contact us for an invitation to Prosperity Cast TV and The Prosperity Cast Network).

Prosperity Cast TV is free and easy to join and is growing fast as the word spreads about the social network. Members are becoming part of this growing group of home-business minded professionals to elevate their businesses to a higher level and master Web2.0 and Social Marketing techniques.

Cheers to your success.
Kelly & Brad

Connect with industry mentors and like minded home business pros! This private network is by invitation only

Business 2.0, home based business, internet marketing, social marketing, The Prosperity Cast Network, val smyth, web 2.0

As you may or may not know, Val Smyth is a close friend and incredible mentor of ours. We started with him in Mentors in Motion, he passed on the MasterKey System and we never looked back. Things changed in our lives and how we approached marketing. What is Val Smyth up to these days? Take a look. Just remember, we are not looking to coddle or baby anyone. This is the big leagues. Check out Prosperity Cast Network Now. This is Business2.0.

Business 2.0, entrepreneurs, home based business, Mastermind group, network marketing, The Prosperity Cast Network, val smyth