Jack Humphrey and Brandon Hall have updated the Authority Black Book for you to check out. This FREE Book is jam packed with loads of marketing information, just download and read! It blew me away the first time I read it because of all of the information it holds and what’s better than free?

authority black book, blogging, jack humphrey, Marketing Tools, web 2.0

Internet Marketing Basics

For anybody wanting to create a fabulous lifestyle from their Internet Marketing efforts then you need to start from the beginning basics by setting Up your website or blog. I just found this great video from Bob Jenkins and Chris Morris about cPanel basics. Bob and Chris have created a powerful video presentation on how to tap into the secrets of the back office of your website called the cPanel.
. This is just a sales ad teaser video but you can receive their first video in their tutorial series for free by signing into their capture system HERE.

Stay tuned to this article for my video presentation on setting up your Wordpress Internet Marketing blog from cPanel database setup to installing and writing your first post. We will also be sharing a powerful system that can maximise your Internet Marketing exposure or advertising budget by putting your site in front of thousands prospective buyers all while receiving 125% of that advertising budget back to you in the form of rebates. That is free advertising and an another income stream according to my math.

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blogging, internet marketing, marketing, Marketing Tips, Marketing Tools

Old school marketing step aside for the new world order in Internet Marketing - Web 2.0.

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience - Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC - Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEO

   Visible SEO

      -Page title

      -URL has title keywords in it.

      -Heading tags have same keywords

      -Page text has bolding of keywords  

   Invisible SEO

      -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)

      -keywords (5 to 7 max)

2. Off Page SEO

      -Page rank = Links (the more links from high quality sites the better your page rank)

      -Quality linking

      -Leverage partners

      -Be wary of linking directories as you may get penalized.

3. Start a Blog

      -Fresh content

      -Link likelihood is better than to a static page

      -Conversational (engages customer interaction)

      -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)

      -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)

4. Optimize Forms

      -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)

      -Have a very clear call to action (and only one!)

      -Remove navigation for lead capture/squeeze page

      -Add short testimonial quotes and photos

      -Have a strong offer

      -Link to your privacy policy to give your customer assurance that their info is safe with you.

5. Measure Everything

      -Web visitors

      -Website conversion rate (# leads / # visitors)

      -Lead conversion rate (# sales from leads / # leads)

      -Cost per lead

      -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource - WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.

free, Industry News, Inner Circle, internet marketing, Marketing Tips, Marketing Tools, resource, seo, social marketing, web 2.0

 

TIME. It’s the big waster when it comes to promoting your blog and your business. Not having enough time to do all of the promoting and bring in more traffic is most people’s big complaint. As a busy mom who runs a couple of businesses while running around with preschoolers all day I can totally understand how anyone can feel overwhelmed by time crunching activities.

Brad and I are always looking for tools that can shave off this time and here is yet another cool tool by none other than Brandon Hall, Jack Humphrey’s partner. If you have read Humphrey’s “Authority Black Book” than you know how much knowledge these guys have when it comes to Web 2.0.

This tool is promoted as saving you about 8 hours a week, but in our opinion, can save you much more time. And ultimately bringing you more traffic!

What this tool does is actually cut down time when submitting to social sites like Digg, Reddit, Plime, etc. and they are currently adding more to the list as we speak. I would suggest anyone who is submitting to social sites to buy this tool and stop slaving away going to one site at a time. Each one may only take a few minutes, but all of those minutes add up when you’re going several major sites each time!

You can view a demo here:

http://kbsmith.1authority.hop.clickbank.net

It’s well worth your time.

Cheers! B&K

authority black book, Brad & Kelly Smith, brandon hall, Industry News, jack humphrey, Marketing Tools

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.

Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Industry News, internet marketing, Marketing Tips, Marketing Tools, snap shots, snap.com, social marketing, Thats Groovy, web 2.0

The Prosperity Cast Network is a lifetime mentoring and training program in Web 2.0 and Business 2.0 Internet marketing that offers the opportunity to make some very serious money all the while learning foundational and cutting edge Internet marketing technics that produce results.

What is Web 2.0? The answer is social networking sites and interactive functionality which creates a shared experience with you and your visitors.

What is Business 2.0? The answer is an active and ongoing marketing strategy that uses today’s Web 2.0 technology of video streaming to expose yourself as a marketing expert conveying your personalized message to the world about your product or service.

This Band of Brothers & Sisters social networking forum is founded by Val Smyth and is a unique technology driven Internet marketing university that does not rely upon bells, whistles and gadgets to produce results, rather it uses only two tools - a video camera and yourself.

For most non-professional Internet marketers out there in cyber space, this concept is too frightening and is not even considered. Most people feel that if they keep hammering on their static billboard formatted web site or affiliate site that they will eventually climb to the top of Google, Yahoo or MSN search engines with the hopes that somebody will find them. It’s called ‘Chasing the Dragon‘ for lack of a better term and we used to know it well.

Since the evolution of Web 2.0, Business 2.0 and ultimately The Prosperity Cast Network, Internet marketing and search engine optimization (SEO) was only enjoyed by the most refined artists, their SEO Tools and the everchanging canvas of the search engine logarithms. Today the game is different and offers everybody the same opportunity to reach the masses based upon opinion polls and popularity of some of the most off the wall, off the cuff, mundane and even outright ridiculus videos produced out there.

How can this be?

Because everybody loves a train wreck, figuratively speaking.

The Prosperity Cast Network, with Val Smyth and other like-minded Internet marketing professionals, you are given the keys to the Country Club of Prosperity where you will gain access to a one-on-one mastermind group that follow the philosophies laid out in The Master Key System by Charles F. Haanel. You will be given the opportunity to share these same priviledges with others where you can make a retail profit with the help of your sponsor and Val Smyth of which they both also have a invested interest in your success.

Everbody’s making money!

The question YOU need to ask is ………

WHY AREN’T YOU?

Business 2.0, internet marketing, marketing, Mastermind group, mentoring, seo, social networking sites, The Prosperity Cast Network, val smyth, video, web 2.0

Val Smyth and the Marketing Warriors Team
Find more videos like this on ProsperityCast TV

In this industry there are many self proclaimed gurus of Internet marketing who claim they have the roadmap to the promised land of riches and lifestyles all the while in reality they are working from the parts counter of your local automotive store.

Then ……..there is the real deal! People who have actually created a lifestyle of riches and wealth from marketing themselves and opportunities of imepecable credibility that are beyond reproach.

How did they do this?

By building relationships based upon honesty, and not misleading or untruthful statements just to make a fast buck. Internet marketing can be very lucrative when done honestly and ethically. As a mentor of ours, Val Smyth has continually taught us that there is no need to be deceitful by telling people what they want to hear, but rather by honestly listening to what they want and then guiding them to their desired outcome by educating and mentoring them along the way. Marketing is the art and science of creating a relationship with another human being, by empowering and communicating, based upon their needs and not yours or mine. The Master Key System, by Charles F. Haanel, is the foundation for Val Smyth’s mentoring course, and The Prosperity Cast Network, which states that the successful person will attain power by empowering others and that service to others is the key to creating abundance and prosperity based upon the universal laws of attraction and reciprocity. Our belief is that there is an abundance for all and that poverty consciousness or stinken-thinken will only bring you more poverty and more stinken-thinken.

With this highly attuned network of successful and responsible professional internet marketers, The Prosperity Cast Network will act as a resource of mentoring and masterminding in an interactive forum and live conference calls or webinars, for like minded individuals to build a successful network and relationships. This is the elite country club for serious people who are serious about making money from their home based business. Not only is there a place to find help and ideas for Internet marketing but there is also a VERY serious opportunity to making money on the Internet by joining us at the country club.

With the evolution of Web 2.0, and now Business 2.0, making money from Internet marketing has never been easier since the technological floodgates opened. We all now have an equal playing field to reach the masses with published video and audio streaming content that puts a real face and personality behind the message being communicated. The days of the almighty Wizard hiding behind the veiled curtain are no gone and a new age of Internet marketers have evolved.

So watch the video above and look for the message about how you can make some very serious money by joining us at the country club and please….. if you are a flake who is just kicking tires and not serious about changing there current situation then don’t waste our time.

If you wish to know more about how to gain access to this invite only country club then you may fill out the form HERE.

Business 2.0, Entrepreneurial Couples in Marketing, home based business, Industry News, internet marketing, law of attraction, make money online, Marketing Tools, Mastermind group, The Prosperity Cast Network, val smyth, web 2.0

Another great tip from Jack Humphrey

Find this video and thousands of others at vSocial!

Cheers and Happy Blogging!
Brad & Kelly Smith

asc, authority site center, blogging, content desk, friday traffic report, home based business, jack humphrey, social networking sites, video, web 2.0

So what in the heck are you doing here anyways? Are you looking to learn something or exchange ideas about marketing? If the answer is no, keep moving, if it’s yes, then you can stay for a few minutes.

Let’s talk about some things we have been learning about Web 2.0 and how fast everything is changing on the internet. Blogs are replacing websites and if you check out YouTube, you may think the inmates are running the asylum. But it truly is an exciting time right now and if you are taking in all of the knowledge out there you and taking action on it, you will
have a great advantage over people out there who aren’t.

Face it, the average person is usually too overwhelmed or would rather watch reruns of Desperate Housewives than sit down and start training and doing what it takes. Need some motivation? World renowned economist Paul Zane Pilzer predicts in his book, “The Next Millionaires” that from 2006 to 2016 the U.S. economy will create 10 million new millionaires. He also goes on to say how the Internet will be significant in creating this wealth through home based entrepreneurs!

He has been writing books regarding these kinds of predictions for years and has been right so far and the Internet is just getting started. Pretty cool huh?

Okay, I love this tool and if you aren’t using it yet, do it.

http://pingomatic.com/
It kills several birds with one stone when you are pinging your blog out there
including:

Weblogs.com
Feed Burner
Feedster
Blogdigger
Moreover
News Is Free
My Yahoo!
BlogRolling
Weblogalot
Topic Exchange
Icerocket
BlogStreet
NewsGator
PubSub.com
Syndi8
Blo.gs
Technorati

Cheers and We’ll see you on the other side - Kelly

Kelly Smith

Marketing Secrets Exposed!

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photo by Michael Jastremeski
 

internet marketing, marketing, network marketing, paul zane pilzer, ping, pingomatic, seo book, web 2.0