Internet Marketing Basics

For anybody wanting to create a fabulous lifestyle from their Internet Marketing efforts then you need to start from the beginning basics by setting Up your website or blog. I just found this great video from Bob Jenkins and Chris Morris about cPanel basics. Bob and Chris have created a powerful video presentation on how to tap into the secrets of the back office of your website called the cPanel.
. This is just a sales ad teaser video but you can receive their first video in their tutorial series for free by signing into their capture system HERE.

Stay tuned to this article for my video presentation on setting up your Wordpress Internet Marketing blog from cPanel database setup to installing and writing your first post. We will also be sharing a powerful system that can maximise your Internet Marketing exposure or advertising budget by putting your site in front of thousands prospective buyers all while receiving 125% of that advertising budget back to you in the form of rebates. That is free advertising and an another income stream according to my math.

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blogging, internet marketing, marketing, Marketing Tips, Marketing Tools

Old school marketing step aside for the new world order in Internet Marketing - Web 2.0.

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience - Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC - Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEO

   Visible SEO

      -Page title

      -URL has title keywords in it.

      -Heading tags have same keywords

      -Page text has bolding of keywords  

   Invisible SEO

      -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)

      -keywords (5 to 7 max)

2. Off Page SEO

      -Page rank = Links (the more links from high quality sites the better your page rank)

      -Quality linking

      -Leverage partners

      -Be wary of linking directories as you may get penalized.

3. Start a Blog

      -Fresh content

      -Link likelihood is better than to a static page

      -Conversational (engages customer interaction)

      -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)

      -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)

4. Optimize Forms

      -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)

      -Have a very clear call to action (and only one!)

      -Remove navigation for lead capture/squeeze page

      -Add short testimonial quotes and photos

      -Have a strong offer

      -Link to your privacy policy to give your customer assurance that their info is safe with you.

5. Measure Everything

      -Web visitors

      -Website conversion rate (# leads / # visitors)

      -Lead conversion rate (# sales from leads / # leads)

      -Cost per lead

      -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource - WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.

free, Industry News, Inner Circle, internet marketing, Marketing Tips, Marketing Tools, resource, seo, social marketing, web 2.0

As a Prosperity Cast Network Mentor/Leader of the Inner Circle and a Professional Marketer we share such informative marketing techniques and strategies on tayloring your marketing efforts to a niche audience. So when I stumble upon Internet marketing breaking news I delve right in to share with my peers.

Most inexperienced Internet Marketers pick a bland and generic theme for their advertising campaign rather than making a more laser focused campaign that is geared to a specific demographic audience. In other words it is like taking a general advertising flyer and placing them on cars in the mall parking lot with the hopes that somebody will video poker strategyonline europa casinotop online kasinosrealistisches internet kasino,realistisches online casino,realistisches casinocasino spiele kostenlos spieleninternet online casinosunstar casino netrussisches rouletteamerican slotskasinospiele onlinetop internet casinoonline casino spielenonline casino livecasino tycoononline baccarat spielegluck spielcasino online hamburgkeno spielebaccarat rulescasino online pokerblack jackslotmaschinen spielenwww casino on net comkasinos im internetroulette casinosinternet kasinosglucksspiel gesellschaftplay baccarat onlinefreeware spiele casinocasino club comtexas holdem game,texas holdem poker online,texas holdem5 draw pokeronline poker geldpoker downloadenonline poker um geldpoker turnierewww poker net debwin poker bonus codetexas holdem kostenlos online spielenwww poker gameomaha poker onlineparadise poker bonusmindest einsatzstrip poker full gamepoker mit bonustexas holdem pceinzahlungs bonus code party pokerholdem poker spielanleitungpoker spielregeln downloadpoker regeln raise respond. It honestly DOES NOT WORK!

So who really is your niche audience and where are you going to focus your online efforts to attract that specific demographic?

I have come across a very informative survey conducted on different socialogical demographics of people who use Google and who use Yahoo! for their primary search results. Hitwise has just released these in the following graphic format.

The analysis above is from the US search market for Google vs. Yahoo! online. The Representation Index and Bubble Size Propensity are relative to the demographic who have spent $500+ online and its placement on the graph represents the contributing search engine that lead them to the product or service. In other words the bigger the bubble the more likely that demographic has spent $500+ and where it falls on the graph reflects whether they searched Google or Yahoo!.

Pretty valuable info when tayloring your online marketing efforts to a specific demographic of clientel. For instance, If I would focus on the Affluent Suburbia bubble then I would focus my content on the corporate executive type looking to make an investment and then I would market that campaign on Google. But, if I focused my content on a target audience such as Aspiring Contemporaries then it would be wise to plan a campaign on both Google and Yahoo!.

To discover more on this topic or to find some very powerful marketing tools then please visit Hitwise for more taylor made marketing research.

Business 2.0, Industry News, Inner Circle, internet marketing, marketing, Marketing Tips, The Prosperity Cast Network

“Web 2.0 Curious? Hang out with social marketing mavens here at Friday Traffic Report’s Social Marketing Central and learn all there is to know about social site marketing!”

A new social network dedicated to learning about Web 2.0 and elevating your Social Networking IQ has just started. You will get to know others in the industry from beginners to advanced Web 2.0 marketers, so be prepared to see some familiar faces because this is already becoming the place to hang out.

The Social Site, Social Marketing Central, and is from none other than Web 2.0 Guru, Jack Humphrey. There is no doubt, if you’re looking to learn and network with other marketers who love social networking and than you will love this site! They are discussing everything from how to be successful in Digg, Squidoo and Linking. This was just started so NOW is a good time to join and get to know others in there and see what you can start learning from each other.

There are so many social sites out there and I think the key is to find a handful you really enjoy hanging out in, learning from and possibly meet some new business partners! Check it out right now: Social Marketing Central

Photo by Asif Akbar 

For more Web 2.0 Marketing, check out: http://www.marketingwarriorteam.com

google, Inner Circle, jack humphrey, marketing, Marketing Tips, social networks, web 2.0, web2.0

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.

Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Industry News, internet marketing, Marketing Tips, Marketing Tools, snap shots, snap.com, social marketing, Thats Groovy, web 2.0

The Prosperity Cast Network is a lifetime mentoring and training program in Web 2.0 and Business 2.0 Internet marketing that offers the opportunity to make some very serious money all the while learning foundational and cutting edge Internet marketing technics that produce results.

What is Web 2.0? The answer is social networking sites and interactive functionality which creates a shared experience with you and your visitors.

What is Business 2.0? The answer is an active and ongoing marketing strategy that uses today’s Web 2.0 technology of video streaming to expose yourself as a marketing expert conveying your personalized message to the world about your product or service.

This Band of Brothers & Sisters social networking forum is founded by Val Smyth and is a unique technology driven Internet marketing university that does not rely upon bells, whistles and gadgets to produce results, rather it uses only two tools - a video camera and yourself.

For most non-professional Internet marketers out there in cyber space, this concept is too frightening and is not even considered. Most people feel that if they keep hammering on their static billboard formatted web site or affiliate site that they will eventually climb to the top of Google, Yahoo or MSN search engines with the hopes that somebody will find them. It’s called ‘Chasing the Dragon‘ for lack of a better term and we used to know it well.

Since the evolution of Web 2.0, Business 2.0 and ultimately The Prosperity Cast Network, Internet marketing and search engine optimization (SEO) was only enjoyed by the most refined artists, their SEO Tools and the everchanging canvas of the search engine logarithms. Today the game is different and offers everybody the same opportunity to reach the masses based upon opinion polls and popularity of some of the most off the wall, off the cuff, mundane and even outright ridiculus videos produced out there.

How can this be?

Because everybody loves a train wreck, figuratively speaking.

The Prosperity Cast Network, with Val Smyth and other like-minded Internet marketing professionals, you are given the keys to the Country Club of Prosperity where you will gain access to a one-on-one mastermind group that follow the philosophies laid out in The Master Key System by Charles F. Haanel. You will be given the opportunity to share these same priviledges with others where you can make a retail profit with the help of your sponsor and Val Smyth of which they both also have a invested interest in your success.

Everbody’s making money!

The question YOU need to ask is ………

WHY AREN’T YOU?

Business 2.0, internet marketing, marketing, Mastermind group, mentoring, seo, social networking sites, The Prosperity Cast Network, val smyth, video, web 2.0

Prosperity Cast Network founder, Val Smyth and Tom Cellie have founded a private Social Network for web 2.0 pros. By invitation only (contact us for an invitation to Prosperity Cast TV and The Prosperity Cast Network).

Prosperity Cast TV is free and easy to join and is growing fast as the word spreads about the social network. Members are becoming part of this growing group of home-business minded professionals to elevate their businesses to a higher level and master Web2.0 and Social Marketing techniques.

Cheers to your success.
Kelly & Brad

Connect with industry mentors and like minded home business pros! This private network is by invitation only

Business 2.0, home based business, internet marketing, social marketing, The Prosperity Cast Network, val smyth, web 2.0

Now Business 2.0 Elevates it to the Next Level

The days of internet marketing with a static billboard site have come and gone off into the sunset. Today’s cutting edge technology allows home business owners the ability to reach out through the computer monitor to touch and create a relationship with their visitor allowing a unique personal one-on-one introduction. No different than writing your name on the back of a business card, this electronic age has allowed you to pass your personal energy via the medium of audio and video or in an even simplier form of posted comments and replies in the blogosphere.

Now the biggest fear most marketers have is actually stepping out of the box and doing what it takes to be successful in the old school way of belly-to-belly marketing - the fear of REJECTION. With the ability to actually reach your target audience via a video or audio presentation which you record once, pack it up and walk away with absolutely no fear of rejection, the playing field of successful marketers has just been levelled and expanded exponentially.

REMEMBER!

Marketing is the art and science of creating a relationship with another human being based on their needs and not yours or mine.

So ask yourself this………… do YOU have what it takes to be successful?

Find out here if you are ready to confront your fears.

blogosphere, Business 2.0, fear of rejection, home business, internet marketing, internet marketing, marketing, web 2.0

Getting yourself out there and networking is easier than ever before. I find the hardest part is time to do it. There are so many communities online today that you never have to leave the comfort of your home to advertise, network with other entrepreneurs and discover others seeking your opportunity.

If this is all brand new to you, don’t worry, I have started you off with a nice list of online communities and social networking sites to get you started. There are so many forums and communities out there that I don’t think anyone could comprehend the number of people looking to network with others. You could never say there are is a shortage of prospects out there. Some sites focus on videos, business ideas and general information about yourself and your goals.

Most importantly, have fun with it and for goodness sake don’t spam! Web 2.0 Social sites are making sure of that and will kick you out as soon as they have an inkling you aren’t following the rules or harassing others to look at your opportunity. Remember, it’s all about establishing relationships and these venues are a great way to do it from your kitchen. There are some unique approaches to networking and fantastic chances to learn about marketing strategies from others.

Ojeez - business related networking

iKarma - building your reputation

MySpace - general social networking

Facebook - originally for colleges and schools, but has since become popular with networkers.

Ryze - Internet community

AdlandPro - Internet community

Mybloglog - Great networking venue for bloggers

Direct Matches - free and paid networking community

MLMforum - strict rules for promoting your business and a lot of opportunity for learning from other marketers.

Apsense - Social Business network

Twitter - Social networking through web, IM and phone

YouTube  - video sharing

vSocial - build, host and serve apps that help companies rapidly deploy new services that incorporate social networking and video

Spaces - similar to myspace, thanks to Jim for this reference

Friendster - global social network

Fotolog - online photo sharing community

Homebizspace -Social networking for home business enthusiasts

Hi5 - social networking globally

Flickr - popular photo sharing community

Jaiku - mini blogging community

Linkedin- expand your network

Home Business Pros - home business network, blogs and opportunities

Xing - unique business search for business professionals

TechVibes - connects business with technology

Biztoo- global entrepreneurs network

Fastpitch - networking for professionals

Ideacafe - fun approach to serious business

Jigsaw - buy and trade business cards

Jumpup - small and startup business help

OpenBusiness - sharing business models

Wisdom - Get answers, inspire a discussion, raise a debate.

Work - how-to guides for your business.

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internet marketing, marketing, marketing warriors, social marketing, social networking sites

I was just reading a fellow blogger’s article, Self Discipline: The fuel that powers the “Success Machine” and all I could think is we couldn’t read this enough times.

One of the biggest things that stood out with me is developing daily habits. We talk about doing things on a daily basis and even write the tasks down in our scheduler, but does it get done? And does it get done so often that it becomes an unconscious habit?

That is the question we should all be asking ourselves. I will be the first to admit I am just as guilty as the next gal/guy when it comes to letting things lapse because I get so caught up with so much multi-tasking that I forget about the details that are important.

People ask me all the time, “I did the tasks you said worked for you but nothing has happened yet, no leads are coming to my site, what am I doing wrong?”

My response is, “How often are you doing these tasks, how many hours are you putting into it, are you doing at least an hour each day?”

The answer I do receive is it’s usually done once. Because in the beginning something can seem like a task because you don’t know what you are doing or even if it will produce results. But when one of these tasks does work and it is second nature to you, what once seemed like a task may now be actually fun.

You see, these daily habits could be things like working on your mindset everyday or contacting/following up with at least a few people every day. You see, when you don’t do those tasks, they will become enormous and so overwhelming that you will just quit rather than tackle them. And who wants that to happen? The habits are just part of learning self discipline which will ultimately lead to your success.

Discover your own success through Martial Arts Marketing and Mentoring led by one of the top marketers in the world.  

Cheers to Your Success!
Kelly

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home based business, internet marketing, mentoring, online marketing, success