Old school marketing step aside for the new world order in Internet Marketing - Web 2.0.

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience - Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC - Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEO

   Visible SEO

      -Page title

      -URL has title keywords in it.

      -Heading tags have same keywords

      -Page text has bolding of keywords  

   Invisible SEO

      -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)

      -keywords (5 to 7 max)

2. Off Page SEO

      -Page rank = Links (the more links from high quality sites the better your page rank)

      -Quality linking

      -Leverage partners

      -Be wary of linking directories as you may get penalized.

3. Start a Blog

      -Fresh content

      -Link likelihood is better than to a static page

      -Conversational (engages customer interaction)

      -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)

      -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)

4. Optimize Forms

      -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)

      -Have a very clear call to action (and only one!)

      -Remove navigation for lead capture/squeeze page

      -Add short testimonial quotes and photos

      -Have a strong offer

      -Link to your privacy policy to give your customer assurance that their info is safe with you.

5. Measure Everything

      -Web visitors

      -Website conversion rate (# leads / # visitors)

      -Lead conversion rate (# sales from leads / # leads)

      -Cost per lead

      -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource - WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.

free, Industry News, Inner Circle, internet marketing, Marketing Tips, Marketing Tools, resource, seo, social marketing, web 2.0

“Rules? What do you mean there are rules?!” a new member of our Inner Circle group asked me in an exasperated tone.

In one of my recent Mastermind Blog posts, I discussed the importance of having rules in a mastermind group. Let’s face it without some rules in place, there would be chaos. I think what often confuses or stumps people who are not necessarily used to working online is they often think it’s a free-for-all on the Internet with no rules or boundaries. Essentially many want to be entrepreneurs don’t take their business seriously along with groups they join.

In mastermind groups there has to be some structure and rules for it to truly work and benefit all members. You see, a mastermind group should be a place where people can push each other to live up to potential but also a safe place where others support you.

Our Inner Circle mastermind group not only offers 24/7 support and others to brainstorm with, but training in different areas that will improve your business. We don’t cross recruit or constantly pitch our business.

Cheers!
Kelly, Find out how you can become a part of and benefite from the Inner Circle Masterming Group.

entrepreneurs, Inner Circle, make money online, Mastermind group, The Prosperity Cast Network, web 2.0

As a Prosperity Cast Network Mentor/Leader of the Inner Circle and a Professional Marketer we share such informative marketing techniques and strategies on tayloring your marketing efforts to a niche audience. So when I stumble upon Internet marketing breaking news I delve right in to share with my peers.

Most inexperienced Internet Marketers pick a bland and generic theme for their advertising campaign rather than making a more laser focused campaign that is geared to a specific demographic audience. In other words it is like taking a general advertising flyer and placing them on cars in the mall parking lot with the hopes that somebody will video poker strategyonline europa casinotop online kasinosrealistisches internet kasino,realistisches online casino,realistisches casinocasino spiele kostenlos spieleninternet online casinosunstar casino netrussisches rouletteamerican slotskasinospiele onlinetop internet casinoonline casino spielenonline casino livecasino tycoononline baccarat spielegluck spielcasino online hamburgkeno spielebaccarat rulescasino online pokerblack jackslotmaschinen spielenwww casino on net comkasinos im internetroulette casinosinternet kasinosglucksspiel gesellschaftplay baccarat onlinefreeware spiele casinocasino club comtexas holdem game,texas holdem poker online,texas holdem5 draw pokeronline poker geldpoker downloadenonline poker um geldpoker turnierewww poker net debwin poker bonus codetexas holdem kostenlos online spielenwww poker gameomaha poker onlineparadise poker bonusmindest einsatzstrip poker full gamepoker mit bonustexas holdem pceinzahlungs bonus code party pokerholdem poker spielanleitungpoker spielregeln downloadpoker regeln raise respond. It honestly DOES NOT WORK!

So who really is your niche audience and where are you going to focus your online efforts to attract that specific demographic?

I have come across a very informative survey conducted on different socialogical demographics of people who use Google and who use Yahoo! for their primary search results. Hitwise has just released these in the following graphic format.

The analysis above is from the US search market for Google vs. Yahoo! online. The Representation Index and Bubble Size Propensity are relative to the demographic who have spent $500+ online and its placement on the graph represents the contributing search engine that lead them to the product or service. In other words the bigger the bubble the more likely that demographic has spent $500+ and where it falls on the graph reflects whether they searched Google or Yahoo!.

Pretty valuable info when tayloring your online marketing efforts to a specific demographic of clientel. For instance, If I would focus on the Affluent Suburbia bubble then I would focus my content on the corporate executive type looking to make an investment and then I would market that campaign on Google. But, if I focused my content on a target audience such as Aspiring Contemporaries then it would be wise to plan a campaign on both Google and Yahoo!.

To discover more on this topic or to find some very powerful marketing tools then please visit Hitwise for more taylor made marketing research.

Business 2.0, Industry News, Inner Circle, internet marketing, marketing, Marketing Tips, The Prosperity Cast Network

“Web 2.0 Curious? Hang out with social marketing mavens here at Friday Traffic Report’s Social Marketing Central and learn all there is to know about social site marketing!”

A new social network dedicated to learning about Web 2.0 and elevating your Social Networking IQ has just started. You will get to know others in the industry from beginners to advanced Web 2.0 marketers, so be prepared to see some familiar faces because this is already becoming the place to hang out.

The Social Site, Social Marketing Central, and is from none other than Web 2.0 Guru, Jack Humphrey. There is no doubt, if you’re looking to learn and network with other marketers who love social networking and than you will love this site! They are discussing everything from how to be successful in Digg, Squidoo and Linking. This was just started so NOW is a good time to join and get to know others in there and see what you can start learning from each other.

There are so many social sites out there and I think the key is to find a handful you really enjoy hanging out in, learning from and possibly meet some new business partners! Check it out right now: Social Marketing Central

Photo by Asif Akbar 

For more Web 2.0 Marketing, check out: http://www.marketingwarriorteam.com

google, Inner Circle, jack humphrey, marketing, Marketing Tips, social networks, web 2.0, web2.0