Old school marketing step aside for the new world order in Internet Marketing - Web 2.0.

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience - Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC - Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEO

   Visible SEO

      -Page title

      -URL has title keywords in it.

      -Heading tags have same keywords

      -Page text has bolding of keywords  

   Invisible SEO

      -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)

      -keywords (5 to 7 max)

2. Off Page SEO

      -Page rank = Links (the more links from high quality sites the better your page rank)

      -Quality linking

      -Leverage partners

      -Be wary of linking directories as you may get penalized.

3. Start a Blog

      -Fresh content

      -Link likelihood is better than to a static page

      -Conversational (engages customer interaction)

      -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)

      -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)

4. Optimize Forms

      -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)

      -Have a very clear call to action (and only one!)

      -Remove navigation for lead capture/squeeze page

      -Add short testimonial quotes and photos

      -Have a strong offer

      -Link to your privacy policy to give your customer assurance that their info is safe with you.

5. Measure Everything

      -Web visitors

      -Website conversion rate (# leads / # visitors)

      -Lead conversion rate (# sales from leads / # leads)

      -Cost per lead

      -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource - WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.

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TIME. It’s the big waster when it comes to promoting your blog and your business. Not having enough time to do all of the promoting and bring in more traffic is most people’s big complaint. As a busy mom who runs a couple of businesses while running around with preschoolers all day I can totally understand how anyone can feel overwhelmed by time crunching activities.

Brad and I are always looking for tools that can shave off this time and here is yet another cool tool by none other than Brandon Hall, Jack Humphrey’s partner. If you have read Humphrey’s “Authority Black Book” than you know how much knowledge these guys have when it comes to Web 2.0.

This tool is promoted as saving you about 8 hours a week, but in our opinion, can save you much more time. And ultimately bringing you more traffic!

What this tool does is actually cut down time when submitting to social sites like Digg, Reddit, Plime, etc. and they are currently adding more to the list as we speak. I would suggest anyone who is submitting to social sites to buy this tool and stop slaving away going to one site at a time. Each one may only take a few minutes, but all of those minutes add up when you’re going several major sites each time!

You can view a demo here:

http://kbsmith.1authority.hop.clickbank.net

It’s well worth your time.

Cheers! B&K

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As a Prosperity Cast Network Mentor/Leader of the Inner Circle and a Professional Marketer we share such informative marketing techniques and strategies on tayloring your marketing efforts to a niche audience. So when I stumble upon Internet marketing breaking news I delve right in to share with my peers.

Most inexperienced Internet Marketers pick a bland and generic theme for their advertising campaign rather than making a more laser focused campaign that is geared to a specific demographic audience. In other words it is like taking a general advertising flyer and placing them on cars in the mall parking lot with the hopes that somebody will video poker strategyonline europa casinotop online kasinosrealistisches internet kasino,realistisches online casino,realistisches casinocasino spiele kostenlos spieleninternet online casinosunstar casino netrussisches rouletteamerican slotskasinospiele onlinetop internet casinoonline casino spielenonline casino livecasino tycoononline baccarat spielegluck spielcasino online hamburgkeno spielebaccarat rulescasino online pokerblack jackslotmaschinen spielenwww casino on net comkasinos im internetroulette casinosinternet kasinosglucksspiel gesellschaftplay baccarat onlinefreeware spiele casinocasino club comtexas holdem game,texas holdem poker online,texas holdem5 draw pokeronline poker geldpoker downloadenonline poker um geldpoker turnierewww poker net debwin poker bonus codetexas holdem kostenlos online spielenwww poker gameomaha poker onlineparadise poker bonusmindest einsatzstrip poker full gamepoker mit bonustexas holdem pceinzahlungs bonus code party pokerholdem poker spielanleitungpoker spielregeln downloadpoker regeln raise respond. It honestly DOES NOT WORK!

So who really is your niche audience and where are you going to focus your online efforts to attract that specific demographic?

I have come across a very informative survey conducted on different socialogical demographics of people who use Google and who use Yahoo! for their primary search results. Hitwise has just released these in the following graphic format.

The analysis above is from the US search market for Google vs. Yahoo! online. The Representation Index and Bubble Size Propensity are relative to the demographic who have spent $500+ online and its placement on the graph represents the contributing search engine that lead them to the product or service. In other words the bigger the bubble the more likely that demographic has spent $500+ and where it falls on the graph reflects whether they searched Google or Yahoo!.

Pretty valuable info when tayloring your online marketing efforts to a specific demographic of clientel. For instance, If I would focus on the Affluent Suburbia bubble then I would focus my content on the corporate executive type looking to make an investment and then I would market that campaign on Google. But, if I focused my content on a target audience such as Aspiring Contemporaries then it would be wise to plan a campaign on both Google and Yahoo!.

To discover more on this topic or to find some very powerful marketing tools then please visit Hitwise for more taylor made marketing research.

Business 2.0, Industry News, Inner Circle, internet marketing, marketing, Marketing Tips, The Prosperity Cast Network

Introducing Snap Shots from Snap.com

I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Sometimes Snap Shots bring you the information you need, without your having to leave the site, while other times it lets you “look ahead,” before deciding if you want to follow a link or not.

Should you decide this is not for you, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

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Mentorship, Fellowship and Friendship Bonding

The necessary ingredients for creating your own success is aligning yourself with other successful like minded people who share similar passions and interests and the Prosperity Cast Network has this social networking in place allowing you to bond with others and to share marketing ideas. After all, would you go to your dentist for advice on a legal matter? No, you would go to your lawyer.

What do you want to accomplish this New Year? Are you looking for extra income, looking to even replace your current income or are you just looking to increase profits for your current business?

You have probably already dicovered that ALL of the push button software and programs offered out there DO NOT work and the only person making money is the person who is selling this CRAP to inexperienced and naive people like yourself. Well, you are not alone. Kelly and I have been there and lost several thousand dollars trying this stuff only to find out it is a rip-off. It wasn’t until we met Val Smyth that we discovered that the only way to make money in this industry is to build relationships with people.

“Marketing is the art and science of communicating and creating relationships with another human being based upon their needs and not yours or mine.”

I am not sure how many times I have to drive this point home to you, but until we understood it we were just not making any money at all. So the secret is performing a service for your fellow man and the rewards will follow. Napolean Hill stated this in his book ‘Think and Grow Rich‘ and where did he discover this transforming thought? From his mentor Charles F. Haanel - ‘The Master Key System‘.

We all have unique talents and strengths and that is where a true mentor helps you to find those hidden talents and release the power within. So what is in your uncarved block for 2008?

One of our members reported earning $12,000 with the Prosperity Cast Network in the month of December.

As Mentors in Mentors in Motion and Trainers in The Prosperity Cast Network Inner Circle we can hold your hand down the path of success and train you to building a significant income from your home based business, but what it boils down to is you and taking that first step.

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The Prosperity Cast Network is a lifetime mentoring and training program in Web 2.0 and Business 2.0 Internet marketing that offers the opportunity to make some very serious money all the while learning foundational and cutting edge Internet marketing technics that produce results.

What is Web 2.0? The answer is social networking sites and interactive functionality which creates a shared experience with you and your visitors.

What is Business 2.0? The answer is an active and ongoing marketing strategy that uses today’s Web 2.0 technology of video streaming to expose yourself as a marketing expert conveying your personalized message to the world about your product or service.

This Band of Brothers & Sisters social networking forum is founded by Val Smyth and is a unique technology driven Internet marketing university that does not rely upon bells, whistles and gadgets to produce results, rather it uses only two tools - a video camera and yourself.

For most non-professional Internet marketers out there in cyber space, this concept is too frightening and is not even considered. Most people feel that if they keep hammering on their static billboard formatted web site or affiliate site that they will eventually climb to the top of Google, Yahoo or MSN search engines with the hopes that somebody will find them. It’s called ‘Chasing the Dragon‘ for lack of a better term and we used to know it well.

Since the evolution of Web 2.0, Business 2.0 and ultimately The Prosperity Cast Network, Internet marketing and search engine optimization (SEO) was only enjoyed by the most refined artists, their SEO Tools and the everchanging canvas of the search engine logarithms. Today the game is different and offers everybody the same opportunity to reach the masses based upon opinion polls and popularity of some of the most off the wall, off the cuff, mundane and even outright ridiculus videos produced out there.

How can this be?

Because everybody loves a train wreck, figuratively speaking.

The Prosperity Cast Network, with Val Smyth and other like-minded Internet marketing professionals, you are given the keys to the Country Club of Prosperity where you will gain access to a one-on-one mastermind group that follow the philosophies laid out in The Master Key System by Charles F. Haanel. You will be given the opportunity to share these same priviledges with others where you can make a retail profit with the help of your sponsor and Val Smyth of which they both also have a invested interest in your success.

Everbody’s making money!

The question YOU need to ask is ………

WHY AREN’T YOU?

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Val Smyth and the Marketing Warriors Team
Find more videos like this on ProsperityCast TV

In this industry there are many self proclaimed gurus of Internet marketing who claim they have the roadmap to the promised land of riches and lifestyles all the while in reality they are working from the parts counter of your local automotive store.

Then ……..there is the real deal! People who have actually created a lifestyle of riches and wealth from marketing themselves and opportunities of imepecable credibility that are beyond reproach.

How did they do this?

By building relationships based upon honesty, and not misleading or untruthful statements just to make a fast buck. Internet marketing can be very lucrative when done honestly and ethically. As a mentor of ours, Val Smyth has continually taught us that there is no need to be deceitful by telling people what they want to hear, but rather by honestly listening to what they want and then guiding them to their desired outcome by educating and mentoring them along the way. Marketing is the art and science of creating a relationship with another human being, by empowering and communicating, based upon their needs and not yours or mine. The Master Key System, by Charles F. Haanel, is the foundation for Val Smyth’s mentoring course, and The Prosperity Cast Network, which states that the successful person will attain power by empowering others and that service to others is the key to creating abundance and prosperity based upon the universal laws of attraction and reciprocity. Our belief is that there is an abundance for all and that poverty consciousness or stinken-thinken will only bring you more poverty and more stinken-thinken.

With this highly attuned network of successful and responsible professional internet marketers, The Prosperity Cast Network will act as a resource of mentoring and masterminding in an interactive forum and live conference calls or webinars, for like minded individuals to build a successful network and relationships. This is the elite country club for serious people who are serious about making money from their home based business. Not only is there a place to find help and ideas for Internet marketing but there is also a VERY serious opportunity to making money on the Internet by joining us at the country club.

With the evolution of Web 2.0, and now Business 2.0, making money from Internet marketing has never been easier since the technological floodgates opened. We all now have an equal playing field to reach the masses with published video and audio streaming content that puts a real face and personality behind the message being communicated. The days of the almighty Wizard hiding behind the veiled curtain are no gone and a new age of Internet marketers have evolved.

So watch the video above and look for the message about how you can make some very serious money by joining us at the country club and please….. if you are a flake who is just kicking tires and not serious about changing there current situation then don’t waste our time.

If you wish to know more about how to gain access to this invite only country club then you may fill out the form HERE.

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When you’re looking at networking companies for a new home to represent, make sure you do your homework. Having a gut feeling about a certain “opportunity” is good too, but you want to know who you will be doing business with. Today, we fortunately, have business partners so we can all do our part of the research of discovering all the aspects of the company we will be dealing with, but that wasn’t always the case and have learned a thing or two from our mistakes.

Here are few aspects to look at:

– Company owners’ histories
– Experience
– Marketing plan
– New School or Old School?
– Tools
– Associates or Friends
Let’s discuss these points in more detail.

Company owner’s history - Now, if it’s a start up chances are there is still some dirt under rocks you can dig up. But look at the sources of dirt first. Is it real fact finding information in newspapers and journals or just some frustrated people who don’t like mlms? This is especially important when you are just starting out in this industry. You don’t want to call a networking veteran about a company and he proceeds to tell you the owner of the company you represent has driven other companies into bankruptcy or siphoned money out of representatives’ bank accounts in a former company. This is frightening but true (we’ve experienced it) and many of these owners are never charged legally and just move onto a new company. ***If you can find company owners with a great history of working together in the networking industry - stick with them.

Experience - Do the owners have any clue what they are doing? If it’s a start up company which are always popular, sometimes the owners are brand new to ownership, so be aware you are taking a risk. Lack of experience will soon show itself when they have no clue about marketing or trying to teach people their’new’ tactics that have been around for eons. If you’re green it will take longer to discover how inexperienced they are until the bottom of the company falls out and you’re once again standing on your own to find a new home.

Marketing plan - Does the company have marketing plans in place for offline as well as online networkers? Success is all about marketing and if the company doesn’t know that, run don’t walk. And don’t try to help them run the marketing side of things unless they are paying you a substantial sum.

New School or Old School - You really want a company that can represent both. There are so many networkers operating on different levels out there and their success stems from their own personal preference. Brad and I are online marketers so if the company is strictly old school we keep on moving. We could create our own tools, videos, systems, etc… but we are already creating social networking and online marketing methods so why would we want to do all of that extra work? Most people who come into networking companies and want to market online don’t know how to create their own tools and expect the company to provide systems for them. Better yet, if they have a free system it’s a bonus. On the same note, we also have people on our team who market using the phone or face to face methods and these tools will be available to them as well.

Tools - People love tools and will often join a company because it has so many great tools. Why? They don’t want to create their own or don’t know how. Tools only enhances the member’s marketing arsenal and give you that extra edge.

Associates or Friends - Often we hear you are who you surround yourself by. One of the great aspects about the Internet is when you are around long enough you hear and see what’s going on with networking companies and the kind of reputation people develop. Do you really want to be associated with people who have treated their members poorly? Lied to them? Surround themselves by others who are doing the same? Look at some of the people at the top of the company and their leaders. Talk to others about these people’s reputation, hang around forums, talk with trusted business partners etc. You would be amazed the kind of things you can dig up.

Here are some basic rules of thumb I have learned through the years (by our own trial and error) of choosing the company we will enjoy marketing for as well as make a lucrative income. It’s not to say we won’t make more mistakes but we will learn more of what to look for in business partners and company owners as well. Once you find a trusted and experienced business partner, stick with him or her and you will soon have an incredible team and never have to work alone again. This industry is not for the faint-of-heart and can be quite challenging at times but also extremely lucrative. You want to feel good about a company, great about the team you’re working with and be able to sleep well at night. How was your night last night?

Cheers and we will see you at the top!

by Piotr Bizior

 Side note: I found this information to be right on the money. Do your due diligence and align yourself with other superior Internet marketers. Remember to always be sponsoring up.

 Cheers!

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Prosperity Cast Network founder, Val Smyth and Tom Cellie have founded a private Social Network for web 2.0 pros. By invitation only (contact us for an invitation to Prosperity Cast TV and The Prosperity Cast Network).

Prosperity Cast TV is free and easy to join and is growing fast as the word spreads about the social network. Members are becoming part of this growing group of home-business minded professionals to elevate their businesses to a higher level and master Web2.0 and Social Marketing techniques.

Cheers to your success.
Kelly & Brad

Connect with industry mentors and like minded home business pros! This private network is by invitation only

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From The Original Red Bull Formulator of ‘Red Bull‘

BKS Marketing is proud to announce a synergistic relationship of product, payplan, internet marketing tools and internet marketing training with Vitamark International.The flagship marketing product is Crave Energy Drink. Did you know that the energy drink market is a multi-Billion dollar industry with excellent forcasting for the future. According to a recent article from Globe Investor website ”Energy Drinks’ Success Continues Rising: Sales Expected to Exceed $9 Billion by 2011“. I feel there is a significant future in this industry that will allow us capitalize to create prosperity and abundance.

We are offer incredible internet marketing in Web 2.0 and now the newly evolved Business 2.0, solid team atmosphere and mastermind groups with a proven track record for success.

When is NOW the time make a significant change in your life?

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