The Prosperity Cast Network | Google vs. Yahoo! Demograhic Marketing
Posted by: Brad & Kelly in Industry News, Inner Circle, Marketing Tips, The Prosperity Cast NetworkAs a Prosperity Cast Network Mentor/Leader of the Inner Circle and a Professional Marketer we share such informative marketing techniques and strategies on tayloring your marketing efforts to a niche audience. So when I stumble upon Internet marketing breaking news I delve right in to share with my peers.
Most inexperienced Internet Marketers pick a bland and generic theme for their advertising campaign rather than making a more laser focused campaign that is geared to a specific demographic audience. In other words it is like taking a general advertising flyer and placing them on cars in the mall parking lot with the hopes that somebody will video poker strategyonline europa casinotop online kasinosrealistisches internet kasino,realistisches online casino,realistisches casinocasino spiele kostenlos spieleninternet online casinosunstar casino netrussisches rouletteamerican slotskasinospiele onlinetop internet casinoonline casino spielenonline casino livecasino tycoononline baccarat spielegluck spielcasino online hamburgkeno spielebaccarat rulescasino online pokerblack jackslotmaschinen spielenwww casino on net comkasinos im internetroulette casinosinternet kasinosglucksspiel gesellschaftplay baccarat onlinefreeware spiele casinocasino club comtexas holdem game,texas holdem poker online,texas holdem5 draw pokeronline poker geldpoker downloadenonline poker um geldpoker turnierewww poker net debwin poker bonus codetexas holdem kostenlos online spielenwww poker gameomaha poker onlineparadise poker bonusmindest einsatzstrip poker full gamepoker mit bonustexas holdem pceinzahlungs bonus code party pokerholdem poker spielanleitungpoker spielregeln downloadpoker regeln raise respond. It honestly DOES NOT WORK!
So who really is your niche audience and where are you going to focus your online efforts to attract that specific demographic?
I have come across a very informative survey conducted on different socialogical demographics of people who use Google and who use Yahoo! for their primary search results. Hitwise has just released these in the following graphic format.
The analysis above is from the US search market for Google vs. Yahoo! online. The Representation Index and Bubble Size Propensity are relative to the demographic who have spent $500+ online and its placement on the graph represents the contributing search engine that lead them to the product or service. In other words the bigger the bubble the more likely that demographic has spent $500+ and where it falls on the graph reflects whether they searched Google or Yahoo!.
Pretty valuable info when tayloring your online marketing efforts to a specific demographic of clientel. For instance, If I would focus on the Affluent Suburbia bubble then I would focus my content on the corporate executive type looking to make an investment and then I would market that campaign on Google. But, if I focused my content on a target audience such as Aspiring Contemporaries then it would be wise to plan a campaign on both Google and Yahoo!.
To discover more on this topic or to find some very powerful marketing tools then please visit Hitwise for more taylor made marketing research.
Entries (RSS)
February 18th, 2008 at 1:45 pm
Yeah, I definitely noticed the difference between Google and Yahoo visitors on my sites. And searches and keywords, too. This explains it. Thanks.
Misha
February 18th, 2008 at 3:45 pm
Thanks for this valuable information
By focusing all your dollars on Google, you could be missing out on the spending dollars of yahoo opportunities with with different demographics
cheers
Rowan
February 25th, 2008 at 3:20 am
The value of this post regarding the differences between Google users and Yahoo users is tremendous. Thanks for this well-thought-out post. Can’t wait to see if MS evtually purchases Yahoo and what kind of changes that will bring.
Best regards,
Mike
February 26th, 2008 at 8:31 pm
Hey! been surfing the net for Internet Marketing Tools and found your blog reg sperity Cast Network | Google vs. Yahoo! Demograhic Marketing |. You relly know your stuff! I\’d like to see more posts here. Will definitely bookmark this one and come back.
February 27th, 2008 at 9:19 pm
sperity Cast Network | Google vs. Yahoo! Demograhic Marketing | thanks for this post!
March 5th, 2008 at 10:08 am
Hi , I like a lot your blog post expecially the article for marketing tools and your post regarding sperity Cast Network | Google vs. Yahoo! Demograhic Marketing | , it looks very interesting. Nice to share it with us. I found you on Ask Jeeves while searching for marketing tools . I just Digged it on Wednesday so will notice also an increase of blog traffic in exchange.
March 8th, 2008 at 10:22 pm
Thank you very much for the graph and source info. Reliable traffic estimates seem to be some of the most difficult data to obtain, especially if it’s current.
While each search engine draws its own coarse demographics, the quality and quantity of search terms is what determines the precision of your targeting. Keyword upload & download pages favor the spreadsheet approach.
Sites of any size are almost guaranteed to be database driven- pico Googles, in effect with their own demographics. Come to think of it, WordPress and everything else on your Fantastico menu require one DB.
March 21st, 2008 at 10:31 pm
Hey! Wow what a fantastic article about Database Marketing! Your keen insight into Database Marketing is informative and creative. I look forward to reading other articles you have. Thanks.