The latest news of Citibank to Cut 50,000 more jobs should wake up even the most narrow minded individuals into delving into the home based industry. Because honestly, where else can you invest hundreds or even less into a business and make a part time or even a full time income?
Not to mention, consumers are predicted to spend even less on Christmas this year than last year. And now there is fear the auto industry is going to collapse in the U.S. Ok, so you get where I am coming from.
So, what are some options out there?
A new Online Shopping Mall that actually offers customers and members significant discounts on over 300,000+ stores like Walmart, Target, Kroger, Chevron, pharmaceutical, medical and off-road assistance. Right now they are offering people up to $1,200 in domestic airline coupons.
Another brand new health and wellness company, well it’s actually been around for a number of years, but just got into the network marketing side of things to make their fabulous products accessible to everyone. The membership is inexpensive, payplan is phenomenal and you get a free probuilder to build your downline!
Some awesome training from our close friend and mentor, Val Smyth who interviews other industry leaders to reveal techniques to succeed in the industry. And you also receive the rights to resell the training.
Branding is the process of using logos, taglines, and marketing to get your product or service to become a household name. we all know how branding works even if we don’t know that we do. But, is branding a plus for your business or a liability?
When you think of certain products, a picture begins to form in your head. Take, for instance, Nike. “Just do it” comes to mind. That is the result of product branding. Now, if you hear a brand name and it conjures up an image of poor customer service the last time you called, that is also a result of branding but a negative one. There are different ways we can brand ourselves out there, but the question you need to ask yourself is, “Who am I and who do I want to be?”
“My bologna has a first name…”
When I was young, I used to walk around singing that song and Never forgot it. How is that for branding?
The big corporations are so big because their marketing included making their products a household name. They found a product or service that everyone could use and made it indispensible through creative advertising and marketing. Such as commercials and informercials that play over and over so you know them by heart. Everywhere anyone looked, they saw something that represented the brand so the product was fresh in their mind.
In this world, a new product is developed practically every day. Inventors and businesspeople are looking for the next big “thing” to hit the market. All you have to do is look at companies like Nike, Pepsi, Coca-Cola, and Disney to know that if you can sell one product reliably, others will follow.
The Internet, a Whole New World . . .
And now, with the Internet, the average person can become a household name and brand themselves to the point, they end up on television and known all over the world. If you followed the election, even if you weren’t on the Internet, you probably saw “Obama girl” on CNN or one of the news channels out there during the election. And she didn’t even do her own singing! Yet, millions saw her videos and know her as Obama girl.
Friend or Foe?
So is branding a good or bad thing? Well, people are more likely to buy from you if they can associate your product with a positive brand. When none of your products have a branded reputation, it is a toss up. Customers could pick you or someone else depending on what kind of mood they are in that day. That is not the kind of business we want to do.
Branding is a total package for any business and that includes small or home-based businesses. Giving poor customer service for a product that people will use does not inspire loyalty. Using a logo that doesn’t really say much about your product and won’t steer people to your business, no matter how great a product it might be. Compatibility and consistency are important when it comes to branding.
On the downside, if even one customer gives you a bad report, it could label your brand with a negative name. When using branding the business name, logo, stationery, customer service, marketing tools, and finished product have to coincide with your company’s mission and ideals. Wanting to be known as the “best organic soap on the market” will go down the tubes if you start using additives when demand gets too high.
Branding can be a business’ best friend if done right. Customers will sing your praises to others and business will increase. On the other hand, let a part of the branding strategy get lax and it could spell disaster for the product and your reputation.
Okay, so the Obama girl video was probably a favorite for Brad, but this one appealed to me, as a female more . . . as it did for millions and spread virally. Both videos were perfect examples of branding themselves, getting their names out there and appealing to so many.
People have asked us to coach them in the past or even help them one on one with designing blogs, setting up emails, etc., but silly us, we always gave it away for free. Then people who weren’t involved in any of the businesses we were and discovered we worked online in passing conversation, were asking for help.
When you have a business that is thriving, it is always important to look for ways to diversify and expand your business. Expanding your business through online coaching is a great way to increase your profit and client base. Becoming an online coach in the niche that you already have a business in is a natural extension in the minds of many business entrepreneurs. With a little work you can have a successful online coaching business that works hand in hand with your already existing business.
You would be surprised at how people want help with even the simplest things, like the basics of a blog or even facts about press releases. Lots of you are walking around with all this knowledge in your head from years of training and working your own online business yet, you’re not sharing. Why? Especially if it will expand your business?
The business that you already have is hopefully already profitable. Therefore, adding coaching to your business should simply be a matter of extending your services. Even if you have a brick and mortar business like, say selling workout equipment, for example. Online coaching can be a simple add on to your business. Adding fitness or diet coaching to your services will mean an added income stream that you can promote to your current client base. And it can all be done online.
Most businesses can easily add coaching as an added product to their current services and products. If you’re not sure whether your current customers will be interested or not, simply ask them. Send them an email saying that you’re considering a future coaching program and give them a few details. Then ask them to sign up to the notification list to receive a discount once you launch the program. This will help give you an idea for demand. You will also market your online coaching business to people who have never heard of your business. These clients are a great and integral part of your business success. Once they have started using your online coaching services, you can market the products that your business sells to them. You can easily increase the profits that your business makes with referral sales from your online coaching.
Your online coaching and business will naturally build off each other as the connection between them in your niche becomes stronger. It is natural for people to want to purchase the products from your business that they need to be successful in your online coaching. It is just as natural that people who purchase your products would enjoy the coaching that is available to them. You can run the business that you already have and your online coaching business as the same business, just with different departments.
Becoming an online coach in the niche where you already have a business is a great way to increase your profits and your client lists. It is a natural extension of the business that you have already built. By using the niche that you are in and the client base that you already have, you will be successful in your online coaching endeavor. With most of the hard work already done through your business, it is easy to take the next step with an online coaching business.
Another fantastic book from none other than Social Marketing Guru Michelle MacPhearson. This Web 2.0 Guide is a step-by-step guide to us daily and no extraneous information in this baby! Just the facts, where to go and how to get your rankings up and attract lots of hungry traffic! As Brad and I update our this and other two blogs - Moms Prosperity Network and ASD Cash Generator, we will be implementing her tactics and tools along with Jack Humphrey’s and keep you updated. So please bare with us as you see changes to all of the sites! I have also included one of Michelle’s videos for 30 Minute Backlinks by Michelle.
Rock and Roll! Check out http://www.socialmediadaily.com
Brad & Kelly Smith, citibank cuts jobs, network marketing, online marketing 
