1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, for more details visit to www.outsource-beginners.com and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise. 2. Blogging is realistic. In this day and age where advertising inundate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You absolutely want to buy a tried and tested product. 3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any chance for free webtime is definitely a bonus especially to businesses that are starting up. Useless to say, paid blog pages can earn more income for your growing business. 4. Blogging builds reliability. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, for more details visit to www.tube-pros-espects.com or make you an affiliate, which pays for every referral generated from your blog site. 5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and handiness in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Ultra Selects International

It’s now up to you to decide what Internet marketing tools you need the most to instantly improve the revenue from your online business. Here are some important tools needed to achieve success in your internet marketing. Increasing Web Site Traffic: Getting traffic to your web site is of course the most important factor for your online business success. There are so many traffic generating tools, systems and methods and this is where we list the best of them.

Search Engine Optimization Tools (SEO): Search engine traffic is one of the highest quality traffic you can get, and it’s free. Here we list our preferred search engine optimization tools to help you improve your search engine rankings and thereby increasing your profits. It will improve quality traffic to your website. Keyword Research Tools: Knowing what the buyers in your market are searching for is critical for success. There are a lot of keyword research tools online and select the best ones.

Email Marketing Solutions: Using email marketing solutions to promote your online business is a very effective way to become successful. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Web Design Templates: By using attractive website you can attract customers very easily. Business websites are very important building trust with your customers. The latest standards and proposals aim at leading to the various browsers’ ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins. Website design is a process conceptualization planning, modeling execution of electronic media content delivery via Internet in the form of technologies. Submit your Site: There are so many automated search engines submission services where we can submit your site as many search engines as possible, we can submit bogs and forums and directories.

To achieve success in internet marketing requires various strategies. It also requires you to opt for the right strategies at the right time. It is never said easy to achieve success in internet marketing business. You have to keep a lookout for the right tools and tips to achieve your goal.

By: Shi Lei

About the Author:

That way, you will be able to generate hundreds of leads a week for your business.

The MLM lead generation techniques are:

1. The first lead generation technique is to use PPC, or Pay-Per Click advertising. This is one of the best ways to generate leads for your MLM business. You can use Google, MSN, and Yahoo. I highly recommend you start with Google first.

Once you understand what to do and how to use Google, you should then move on to Yahoo and MSN.

2. Another MLM lead generation technique that will help you generate hundreds of leads is social media. This is a big technique that will be highly profitable and effective this year. Social media is something that’s very powerful.

You have the opportunity to connect with thousands of people everyday. Each of them could be someone that’s interested in what you have to offer. So, be sure you use sites like Facebook, Myspace, and Twitter.

3. The third MLM lead generation technique that you should use is video marketing. Using video sites like Youtube will help you generate hundreds of leads for your MLM business. All you have to do is upload a video of yourself giving away some great information. Your video will then have the potential to be seen by thousands of people.

These are some MLM lead generation techniques that will help you generate hundreds of leads a week…and even in a day. If you really want to grow your MLM downline, you need to generate some leads. It’s very important and crucial to your success in this industry.

By: Tony Bernard

About the Author:

This article represents many thousands of dollars from my business experience. Seminars, e-books, training on line, business opportunities. Many of which are good and bad. Read it carefully and learn from my experience and mistakes.

Good sales are joined to the hip of your business lead generation content income in increasing or starting your business profits. Anyone who does not focus on targeted sales lead generation will soon find their residual income dries up real fast.

It is as simple as shaking hands hand in the pockets friendly conversation with your leads. Belly to belly talk over a shopping cart in the food market or at a Chicago Cubs baseball game.

Also in your prospects home or office. You can be friendly and relaxed because you know your stuff!

Most online entrepreneurs end up quitting because they do not understand exactly how to get leads. Success or failure is frequently a fine line, as little as one word or even one letter that draws interested leads to respond and buy. It all comes down to oral or typed content from your unique voice life and skill training.

They can be sought for mortgage lead generation,

insurance lead generation and MLM lead generation.

Just about any sales lead generation topic for your small or large business you may be seeking. If you are in the advertising lead generation business you are specializing in getting leads from anyone.

You are seeking a targeted lead, name and information for someone who is interested in your client product as a possible customer or team member. With target marketing there are many different types of leads.

The cream of the crop leads are qualified by your personal content communications to them and know why they are seeking you out. Qualified leads are the names of people who have raised their hand with an interest in your business or product. The mass mistake many advertising agencies make is not getting straight to the point.

You and I as leads want this. Right? We do not want to play games. We want to know where is the best quality broccoli or automobile at the best price with the least hassle.

We have either requested information when seeing your lead content article on an article directory or specialized product web site. Ad agencies helping you advertise on line or off line by different means of advertising. They try to find pre sold leads interested in buying your product, enlisting in your cause,or joining you in business.

These leads are your diamonds in the rough because they have the most targeted qualification. These people are the highest probability leads to buy or sign up with you. This is based on your content to project out like fish lures in the lake to them.

Some leads will drive you nuts with intensive indecisiveness and just want someone to rant to. Let these time wasters go real quick. You will learn to recognize them fast, I promise you. You get them by using the wrong content fish lure for them.

It is okay if someone has a lot of questions. You must be able to answer their questions. These leads are sincere and very interested and are not interested in wasting your time or theirs and are being careful how they spend their money. This is how long term leads like to buy and be sold. Good lead generation content@

Another important aspect about leads is they must be current. Old leads soon forget they responded to an ad and will get very angry with you.

Old leads will be cheap. This is like taking a medicine that is cheap and may or may not be the right thing for you. Let it go. Old leads have incorrect contact information that results in wasted time and money.

Some old lead lists will work but you have to work them very hard to sell them. It is Not worth the price to work leads like this.

Lead generation content makes it light years easier to get highly targeted leads. Clearly state your story and they will pursue you instead of you having to work yourself to death to pursue them.

Leads are generated in different ways. Offline leads can come from telemarketing, talking to people and advertising. If you like pain and angry people giving you a peace of their mind all day, this is a way to get leads.

Well, maybe not. Telemarketing is virtually outdated and even illegal now in many states because it was not done properly in the first place.

Online leads come from advertising, quality and qualified web pages, email capturing and writing free content articles for article directories and your web site pages. There are other ways to get leads though these are some of the more popular at this time. Videos are currently very popular and effective if they are done well.

You can buy leads. Buying leads is very risky. Almost all of my experience with this has resulted in no hungry leads. They are a bad risk. Many sources are rip offs. Unless you are a super sales lady or gentleman forget about it.

Frequently, bought leads are not current. Sales men and women will tell you anything to get you to buy. If you do not believe me now you will find this out with experience. One time I bought 40 million leads for forty dollars. Not one sale from this. Get the picture now?

Some other methods are better because they are current, qualified leads. Notice the word method from the previous sentence. Make the lead chase you is absolutely the best way to get them. Be so honest with leads that it hurts and you are afraid to lose the sale. Use great lead generation content from your own life experience and training.

People respond to the honestly presented business or specific product. They know what it is and they are ready to either buy or sign up. They are almost friends with you when they buy. They give you free warm leads if you give them personal, heart felt, true, passionate content about your product be it on or off line.

The cheapest way to get good leads is to pass out business cards with your business clearly stated on them. This is very slow and definitely works. Cheap quality sources for business cards are available to you online.

So now I hope you, for the sake of your own peace and sanity, believe me that the highest targeted leads come from those brought to you by personal lead generation content to earn residual income. You blow your horn in your personal knowledge and training niche about the advantages of your product in an intensely truthful way, giving all the good and bad. Leads will believe and respect you if you give both sides honestly.

Lead generation content web pages and articles stay on the inter net virtually forever. So, you will have a permanent, quality free ad once the article is submitted to publishers and onto your web pages.

These leads are the highly targeted keys to making a good income. Targeted leads are the fuel to earning a top residual income. Am I harping on this enough so you are starting to believe me?

Press releases are very good for generating leads but cost more. If you are serious about your business have a pro do it for you. Have them submit them for best results. There are too many knowledge tricks that can trip you up

Good lead generation software leads, who know exactly what you are up to, generate sales and sign ups to make a residual income for you. They will generate valuable word of mouth advertising for you. No advertising is better than satisfied lead content generation customers, none. Got it?

I do guarantee you that good or bad leads will make or break your business. Entrepreneur business, or cause, owners need to understand what a lead good is and where to get, not find, them. Let them find you for best results.

Successful business owners take the time to generate targeted leads who chase them. To be sure they are good. The next step is to take the leads, give them honest information, and turn them into steady residual income partners for and with you.

By: James Lowe

About the Author:

We keep hearing about these RSS feeds, which means Really Simple Syndication, but so few people really understand their importance as an internet marketing tool or how they play such a significant role in conjunctions with other internet marketing tools. No matter how many internet marketing tools that you are currently using, there are always better ones, faster ones, and more effective ones that come onto the scene. And while you can live without even really understanding some of them, RSS has made the list of vital internet marketing tools among the top rated internet marketers on the information superhighway. Perhaps you should be looking into using them as well.

The basic function of an RSS feed is saving information. It can be easily used on any website for saving updates. If someone enters a website and changes their address for future reference, most often it is an RSS feed that captures that information and maintains it for further reference. Additionally, any time you are seeking updated information, an RSS feed will deliver it to you without any wait time, unlike mailing lists and e-mail updates, these feeds allow for instant communication once they are established. A very simple concept can turn into a pretty significant internet marketing tool for those with just a small amount of savvy and wherewithal.

Any website can make use of these feeds, although the most popular of the potential uses is still linked feeds in campaigns involving e-mail and blogging, or through personal indexing sites. Really simple syndication is very easily linked to the necessary (and free to download) aggregator to help in the reading process. All of this specialized technology allows you to communicate and maintain instant updates that plug into everything to help your business grow and allow you to keep yourself in the top of loop. This access to instant information may seem inconsequential, however for those with hefty competition, timing can prove to be everything.

Aggregators are fabulous tools for maintaining your feeds and accepting only the information that is vital to you and your needs. In fact, you can maintain information indefinitely or you can opt out of a feed at any time. Since most websites have an obvious link for all feed, establishing the connection is just as easy as dropping a connection when you move onto other things. This is so much simpler than trying to unsubscribe from a stubborn e-mail list. RSS feeds eliminate the need for e-mail lists and frustrating opt in and opt out plans.

The aggregator provides you with a multitude of services all in one neat little package. In fact, you can view a message once and then opt to have all previously viewed information hidden unless you call it back up, all of your similar RSS feeds can be combined into one view page and of course, special options are becoming more and more popular as the feeds grow in demand.

An aggregator can also help simplify the issue of choosing your format. The aggregator is sort of like an interpreter, something that can read through the wide variety of possible factors and report to you the information you are seeking. This is also true in reverse when you are sending out the information and using it as an internet marketing tool. This also eliminates the endless hours of attempting to determine for yourself which format is suitable and why. The aggregator can simply provide you with interpretations that make format selection a much simpler process.

RSS feeds seem like they are very handy for users, but of course you’re probably wondering what benefit does the RSS feed bring to you as a simple internet marketing tool. In a word; visibility. Traffic doesn’t flow to your site just because you put a site out there. All websites need a certain level of visibility in order to remain competitive. As an internet marketing tool, an RSS feed provides you with a higher level of visibility, and in fact, can help by pass the struggle for a top slot on a Google search page. Users on the other end can be delivered your information without having to bother with a Google search or even explore the great big internet to find you. Rather, it’s like delivering your information right to them without dealing with spam and without having to wait to be asked. They connected to you somewhere, so you aren’t inflicting unwanted information upon them. As an internet marketing tool, this can be invaluable and incredibly simple. Even if you don’t completely understand RSS feeds, getting your feet wet with one can help you learn the process and understand how it can be a highly effective internet marketing tool.

Moms Prosperity Network ]]> http://www.mentoringinmotion.biz/internet-marketing-tools/really-simple-syndication-is-a-really-simple-internet-marketing-tool/feed/ 0 http://www.mentoringinmotion.biz/blogging-monetization/blogging-as-an-internet-marketing-tool/ http://www.mentoringinmotion.biz/blogging-monetization/blogging-as-an-internet-marketing-tool/#comments Sat, 14 Feb 2009 22:02:43 +0000 admin http://www.mentoringinmotion.biz/?p=30 Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site. Blogs can be used in the business world as well. It is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out ones opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blogs potential.

Here are some reasons why you should use blogging as an Internet marketing tool.

Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary an average adult can read and type, or at least click a mouse. Its like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who does not?) then you can blog and advertise.

Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.

As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

Blogging builds your market. Unless you are a Hollywood star,chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base.

Here are some ways to build your market through blogging:

By using your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

By joining a blog network A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Your business will get a boost by incorporating and effectively using blogging as an Internet marketing tool.

Ultra Selects International

Trying to find the ones that will benefit your business the most is critical to your success. This is especially true if you are new to internet marketing.

So you need to know what some of the internet marketing tools are that everyone who has a home business should have. These tools are really important to have in your internet marketing toolbox. Here you will find some important tips on tools in this post.

Website

This is one tool that a lot of people will already have but it is important enough to mention here. If you don’t have a website, than you want to get one set up for you or build one yourself if you know how.

Autoresponder

This is important because it will give you a good way to keep in contact with your customers and help to free up a lot of your time. It is very important to your success that you keep up with your customers because this will help you make money in the future.

Newsletter or Ezine

You want to have this so that you have a very simple way of keeping in contact with your customers. You can use an autoresponder to deliver this to your subscribers.

You want to set up a newsletter or ezine that offers good, quality information and products that are free most of the time. When you have something to sell you can send a product advertisement to the people on your list. Otherwise, take good care of your subscribers and this internet marketing tool will become the most important one in your internet marketing toolbox.

Ad Tracking Software

This is a must have internet marketing tool. This will tell you exactly where and where not to advertise.

This is also great for running email campaigns to your list because it will track sales, exact clicks, and so on. This is imperative to your internet marketing because if you don’t know where the traffic is coming from, how do you know what needs to be changed or left the same and repeated?

These are not all of the internet marketing tools that you will need but they are the most important ones. It is always a good idea to learn as much as you can about internet marketing because this will help you figure out the rest of the tools you will need.

These are just some of the important tools you should have in your arsenal or tool box. So take your time, learn all you can and build your toolbox over a period of time so you can achieve maximum success with your home business.

ASD Cash Generator

Since the dawn of the Information Age, many industrious souls have taken advantage of the tremendous marketing tool that is the Internet. Never before has it been possible to reach such a large and diverse potential buying pool. The key to using an Internet marketing tool is to customize it to reflect your business’s unique outlook, products, and services. With creative thought and having a clear understanding of how marketing can effectively work, the Internet marketing tool has the potential to make a dramatic improvement in any company’s sales.

The first, and very important function that an Internet marketing tool can do for you is get your company’s name out in the general public. Think of it as an online brochure. Here is where the public first sees your name and the products and services you offer. Like with any form of advertisement, you want this to project a positive, professional image with a large emphasis on personal attention. Especially if your business handles multiple types of products from different manufacturers, this electronic flyer is useful in clearly and concisely giving your potential client an accurate rundown of everything you can offer them.

Now that you have the public’s attention, it is time to launch a sales pitch. In your original online brochure you already put your wares out there. An Internet marketing tool can help display new products or services. It is an incredibly useful way to attract the attention needed to generate new sales. The use of a computer and Internet marketing tool also helps you enhance your up sell options. For example the customer chooses one item and your system immediately offers them a higher quality product or products to go with or enhance the one already chosen. You can quickly add up more sales using this handy tool. Of course the speed of the Internet helps to stay on top of customer service issues and secure a loyal customer base using your reputation for high quality problem resolution.

All of those features and more are what your customers can expect from an Internet marketing tool. Here’s a look at some of the perks and benefits that will come your way. With that impeccable customer service in mind, you will be able to provide a quick sales turnaround for you and your customers. Since the Internet marketing tool performs ordering and processing information almost instantly your clients don’t wait long for confirmation and their purchases, and you receive payment instantly. These types of systems also compile data on your customers that can be used to notify them of sales and other promotional offers. You can use this feature to send out surveys to previous customers to rate how well you are meeting your goals in customer service, product quality, and speed of delivery. The right Internet marketing tool gives your business a nice, professional appearance and is beneficial to both you and your customers.

Your Internet marketing tool is an amazingly diverse system for improving your existing customer base, increasing sales, and learning what is needed to drastically improve your business practices. Play around with ideas that work for the image you want to promote for your company, be creative with advertising ideas, and use the incredibly powerful features of an Internet marketing tool to provide better customer service than all of your competitors. In no time flat, you will have the thriving, money making business of your dreams. An Internet marketing tool, correctly used, is as good as money in the bank.

Ultra Selects International

Blogging is a concept that started in the 90’s. It actually started with just one or two sentences comment on an existing webpage. But now it has evolved into wide range of personal journal on virtually any topics of your choice.

Here are some of the reasons you should use blogging as an internet marketing tool.

1. It is easy to start – Anyone who can use the computer or know how to type a letter and use mouse can start to learn blogging. There are no specific rules or skills needed to blog. It is like you express your ideas through spoken language and talking to a friend or customer. It is so simple. After your readers read your blog and like what you write, you can build a very good relationship from there and thus may be turning into your customers.

2. It builds credibility – as you start to write more and more articles on your blog on particular topic in your industry, more and more readers will start visiting your site. If your articles appear to be useful and beneficial to them, you can position yourself as an expert in the field. This builds credibility for yourself and creates trust and loyalty to your prospect.

3. RSS – RSS is the fastest growing technology on the internet today. Having RSS feeds to your blog is a way to generate continuity with you on any updates or news.

4. It can generate leads from the traffic generated from search engines or from other backlink. It helps building up your subscriber list and promotes your products or services to your readers.

Therefore, I don’t see any reason you do not use blogging as one of the internet marketing tools.

Ultra Selects International

Thanks to Mike Volpe at Hubspot.com for putting together this great video of piecing together the puzzle of today’s online Internet Marketing tactics that are producing higher conversion rates.

 There is an evolution of authority sites that are standing out in the crowd because the Internet Marketing gap is closing as laser targeted prospects or leads are becoming far more sophisticated in their evaluation stages about your product or service. This self discovery movement is genuinely orchestrated as they look for solutions to their needs within the social communities of the Web 2.0 platforms.

Click here to view the embedded video.

So, let us look at the old school marketing tactics vs. the Web 2.0 Internet Marketing tactics of today.

Old school advertising or marketing deals with the ‘needle in a hay stack’ approach where massive exposure drummed up leads for a sale. This exposure consisted of:

• Print Advertising
• Telemarketing
• Direct mail/email campaigns
• Tradeshows
• Inside Sales
• Seminars

The average for this type of approach usually ran about 2-3% of your overall volume of people reached, IF done properly, are considered a ‘quality’ lead.

The New Internet Marketing experience – Organic Traffic Building, is built around laser targeted traffic that have picked you out of the crowd as an authority in your niche.

What was it that drove this traffic to you?

It is the power of social communities and word of mouth advertising (kinda sounds like Network Marketing, hmmmm). The contributing factors that brought these qualified leads to you are:

• SEO
• PPC – Pay Per Click Advertising (consists of about 25% of organic searches)
• Buzz Marketing
• Blogging
• Smart Content Management
• Landing or Squeeze Pages
• Conversion Tools
• Sophisticated Analytics

Take it from me, that attracting your leads to you is far more rewarding and brings a higher conversion rate than if you just spent countless dollars on advertising for a mere pittance of a qualified lead. According to Marketing Sherpa’s “Search Marketing Benchmark Guide 2008″ about 98% of B2B buyers start in Google when performing their self discovery quest.

Organic traffic has longer lasting residual results as compared to PPC because the exposure you get from PPC is directly dependent upon the size of your wallet.

Note the 5 tips to Internet Marketing Success in Mike’s video above.

1. On Page SEOVisible SEO   -Page title   -URL has title keywords in it.   -Heading tags have same keywords   -Page text has bolding of keywords  Invisible SEO   -Description (not used in ranking, but more so for listing summary relevance that shows your customers what they want)   -keywords (5 to 7 max)
2. Off Page SEO   -Page rank = Links (the more links from high quality sites the better your page rank)   -Quality linking   -Leverage partners   -Be wary of linking directories as you may get penalized.
3. Start a Blog   -Fresh content   -Link likelihood is better than to a static page   -Conversational (engages customer interaction)   -Social Bookmarks (Digg, Stumbleupon, Technorati, etc.)   -Blogger.com or other exterior site platforms vs. localized site blog (www.xyz.com/blog)
4. Optimize Forms   -Raise your conversion rates (shorten forms, add cookies to get more info, experiment with this)   -Have a very clear call to action (and only one!)   -Remove navigation for lead capture/squeeze page   -Add short testimonial quotes and photos   -Have a strong offer   -Link to your privacy policy to give your customer assurance that their info is safe with you.
5. Measure Everything   -Web visitors   -Website conversion rate (# leads / # visitors)   -Lead conversion rate (# sales from leads / # leads)   -Cost per lead   -All of the above sorted by source/program

Thanks again to Hubspot.com for their indepth marketing analysis and for more Internet Marketing Tips use their FREE Internet Marketing Resource – WebsiteGrader.com, for more comprehensive analysis and subscribe to their blog by email or RSS by going to SmallBusinessHub.com.